Co-Funded by the European Union

E-commerce has transformed the way consumers purchase products. Customizing products according to consumer preferences is not just a trend but a necessity in today's competitive market. UAB AutoWin.EU operates in a specific niche—producing car mats and uniquely embroidered leather wall decorations. The project aims to enhance user experiences by creating and implementing a car mat configurator and a uniquely embroidered leather wall decorations configurator, and by developing an online store.

The car mat configurator will be integrated into the company's existing online store, which sells car mats. Customers will be able to choose product features such as color, trim color, and trim thread color. When users make their selections, a visual representation of the mat with the changes appears in real time. This provides customers with an immediate view of how their product will look, helping them decide to purchase the item.

The service created during the project will allow customers to customize their purchases according to personal preferences, which is expected to increase product sales. Given the niche in which UAB AutoWin.EU operates with its unique products, there is an opportunity to improve user experience and stand out even more from competitors.